Are Postcards a Good Marketing Strategy?

Postcards are no longer just something we send to our family and friends when while we are away on vacation. Many businesses are now using them as an effective communication tool to generate website traffic and sales leads. With postcards as part of your overall marketing plan, you have a simple, cost-effective method to communicate with new and current customers. Some of the most popular ways to use a postcard is to announce a store opening, offer special discounts, or to simply give the reader a reason to find out more about your business.

The simplicity of postcards gives them their number one advantage: 100% readership. With a straightforward card, there is no envelope to open. If designed well with an attention-grabbing headline and layout, a postcard can convey your desired message in less than a few seconds.

Even if that card is tossed into the trash immediately after, your company has still gotten its foot in the door and created an instance of name recognition. With multiple mailings, postcards allow you the advantage of putting your business in front of your target audience repeatedly.

What is more, postcards are inexpensive, from designing and printing to mailing. Many printing companies offer bulk rates, and because these cards are so inexpensive, you can afford to have them mailed over and over again. And like I have said before, this increases your company's name recognition with your target audience. You practically build your business with each mailing. Additionally, if you are design-savvy or know someone who is, designing your postcard is one less thing you have to pay to have done. Recent figures estimate that you could see as much as a 700% return on the money you invest in a postcard marketing campaign.

For companies looking for a simple and budget-friendly way to enhance their marketing campaign, postcards are a practical and reliable solution.

Excell Print & Promotions, Inc (http://www.excellprint-promotions.com) is a professional printing company that offers affordable post card printing in White Plains, NY. Rachel Spohn is a freelance writer.